And their tagline was ‘Kids love Cuties because Cuties are made for kids.’ And I kind of thought, ‘Made for kids,’ I wonder what’s behind that? I was kind of intrigued by an advertising campaign towards the end of 2011 by a brand called Cuties that makes mandarins. Sarah Rich writes the Design Decoded blog for, where she recently explored the mandarins’ journey from fruit to brand name. They’re technically Mandarin oranges - more commonly known, though, as Cuties. More and more, though, the citrus that we’re reaching for in the produce section are small, seedless, easy-to-peel and come in a five-pound bag. Kai Ryssdal: I say citrus, you probably think oranges and lemons, limes maybe, and grapefruit, right?
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